Compustar Security
Campaign
Since its inception, Compustar has primarily been known for its remote car starter products in the automotive industry. I transformed this belief by devising marketing campaigns that communicated the value proposition of Compustar’s automotive security solutions.
I created security-related content on multiple channels to drive awareness, educate, and support the sales enablement of Compustar car alarms. I refined the messaging and positioning of the Compustar brand and introduced its security products to an underserved audience—refreshing brand perception.
Security Content
Below are a series of images that I composed, photographed, and edited to promote Compustar car alarms. I posted these images on social media, used them as ads, and repurposed them in a landing page and blog post.
Landing Page
This is a landing page that I designed and curated to promote Compustar security features and drive car alarm sales.
This page also features a car alarm demonstration video that I scripted and directed.
Blog Post
I wrote and published this article to explain to readers the inner workings and benefits of our products. This is one of the many articles that I crafted using best SEO practices to rank at the top of search engines.